Client Portfolio
Performance Marketer · Kolkata, India
7+ years in performance marketing, agency-side. 14 client accounts across 4 countries, from a national exam board to a Europe-based B2B events company to US pharmacy retail. Managed up to ₹11L+ a month in combined ad spend and built and led a 9-person in-house team.
What that means for you: agency-level execution and measurement — campaign management, GA4 and server-side tracking, SEO — delivered directly, without agency overhead. If your business looks like one of the accounts below, I've already solved that shape of problem.
2 min · what I do and how I work
14
Client accounts
4
Countries
₹11L+
Peak monthly spend (combined)
9
In-house team led
Industries covered
The accounts
Unified Council
Hyderabad, India · www.unifiedcouncil.com/
Business
India's leading Olympiad Examination Board. B2B relationship, B2C-style campaigns at volume targeting parents and students.
What I did
Brought them in as a client myself through in-house Meta Ads, not inherited. Ran the full paid programme: Meta carried volume, Search carried intent, SEO ran in parallel to take informational queries off paid's plate.
Channels
Meta · Google Search · LinkedIn · Quora
Results
100+ exam registrations per day at peak · Page-1 rankings on most short-tail informational and transactional keywords · Won the account myself via in-house Meta Ads
Period
2022 – 2024 — Digital Marketing Manager
Leadvent Group
Prague, Czech Republic · www.leadventgrp.com/
Business
Europe-based B2B events company. Premium, high-value lead generation, longer sales cycle than the India-facing accounts.
What I did
Paid lead generation across Meta, Google and LinkedIn, weighted toward lead quality over volume given the premium price point. Implemented server-side conversion tracking with GCLID and hashed email/phone matching, signalling qualified leads back to Meta CAPI and Google for better learning. Built a Zapier automation flow for follow-up emails and retargeting.
Channels
Meta · Google · Facebook · LinkedIn
Results
20+ high-ticket event registrations per month · Page-1 & 2 rankings on 10+ keywords per event, achieved in 3–4 months · Multi-funnel strategy across Google, Meta, LinkedIn and SEO
Period
2023 – 2024 — Digital Marketing Manager
Spectrum Auto Inc
West Nyack & Montrose, NY, USA · www.spectrumautoinc.com/
Business
New York auto body shop. Local service business — high intent, tightly geo-targeted, service-area constrained.
What I did
Ran reach, awareness, page-like, post-engagement and traffic campaigns across Meta and Google, targeting Google My Business alongside website traffic. Set up GA4, GTM, Meta pixel and Google tag. Handled technical and on-page SEO, bringing short- and long-tail keywords to page 1 for both the website and GMB listing, plus 2,000+ GMB citations.
Channels
Meta · Instagram · Google Search · Google My Business
Results
15% increase in bookings in month one · 100% increase in website traffic · 20–40% MoM increase in GMB listing visibility · Ranked 5–10 keywords in page 1–2 within 45–50 days on a new website
Period
2023 – 2024 — Digital Marketing Manager
Nundy Fitness
Kolkata, India · www.nundyfitness.in/
Business
Local fitness equipment retailer. Considered purchase, showroom-led, high average order value.
What I did
Meta-led campaigns for a physical retail and showroom business, paired with a Google Local presence and GMB optimisation.
Channels
GMB · Meta · Instagram
Results
40–50 offline conversions/month from Meta, Instagram and GMB lead-gen · 2–3 high-quality wholesale clients for complete gym setups · 50% increase in local footfall and direct calls within 6 months
Period
2023 – 2024 — Digital Marketing Manager
The Biryani Canteen
Kolkata, India · thebiryanicanteen.com/
Business
Kolkata restaurant. Local, high-frequency purchase, heavily aggregator-dependent.
What I did
Drove growth on Zomato and Swiggy specifically, coordinating directly with Swiggy's dedicated advertiser. Curated offers and giveaways, coordinated influencer outreach, ran Meta/IG ads, tracking and reporting throughout.
Channels
Zomato · Swiggy · Meta · Instagram · Influencer outreach · Local
Results
Orders/day grew from 10–15 to 60–70 within 15 days, peaking at 150+/day across platforms · AOV of ₹750/order · 100% increase in restaurant footfall within 60 days
Period
2023 – 2024 — Digital Marketing Manager
Jhore Jole Jongole
Jharkhali, Sundarbans, India · www.jhorejolejongole.com/
Business
Eco resort. Seasonal, experience-led, high-consideration leisure purchase.
What I did
Ran technical and off-page SEO, GMB optimisation and citations, plus influencer-led creative used across Meta and Instagram ads, with offers and giveaways for engagement.
Channels
Google Search · Meta · Instagram · GMB local search · Influencer outreach
Results
150+ bookings/month at peak from SEO, Meta and Instagram · 60%+ increase in traffic, 30% lower bounce rate, 100%+ avg. session increase · 10+ keywords ranked on website and GMB within 6 months; 2,000+ GMB citations
Period
2023 – 2024 — Digital Marketing Manager
Bagaria Food LLP
West Bengal, India · www.bagariafood.com/
Business
B2B food manufacturing and distribution across parts of West Bengal.
What I did
Took care of the entire technical on-page build, created all SEO and ad platforms from scratch, implemented basic tracking and pixel, ran content marketing, link building, ads and local business optimisation with GMB citations.
Channels
Google Search · Meta · Instagram · GMB local search
Results
15+ genuine bulk/order leads in the first month · 100% increase in digital presence across Meta, GMB, Instagram and LinkedIn · 4–5 of 15 target keywords ranked within 2 months
Period
2024 — Digital Marketing Manager
Accurex
Nairobi, Kenya · www.accurex.co.ke/
Business
B2B and B2C HR solutions — training and services for both companies and individual consumers.
What I did
Built the entire digital presence from a fresh website: on-page and off-page SEO, account creation, social media presence, content and social calendar, link building, lead-gen and engagement ads across Meta, Instagram and LinkedIn, plus conversion tracking using CAPI, gtag, UTM parameters, GA4, GTM and Clarity.
Channels
Google Search · Meta · Instagram · LinkedIn
Results
15–20 registrations/month per training, with 3–4 trainings running in parallel · 4–5 keywords per service on page 1, 6–7 on page 2 within 3 months of launch
Period
2024 — Digital Marketing Manager
Emblic Hotel & Restaurant
Bolpur, Santiniketan, India · www.mavhospitality.in/
Business
Hotel and restaurant in a seasonal tourism destination. Booking-led with an on-site F&B revenue stream.
What I did
Created offers and packages, ran giveaway contests to grow social presence, focused heavily on social posting and WhatsApp enquiries, and optimised the GMB profile including citations for restaurant footfall.
Channels
GMB · Meta · Instagram
Results
50+ bookings/month · 15–20 calls and WhatsApp enquiries/day · 50% increase in local footfall within 5–6 months
Period
2023 – 2024 — Digital Marketing Manager
Kris Gethin Gyms
Kolkata, India · gethingyms.com/
Business
International gym franchise, local outlet. Membership acquisition — subscription revenue, so lifetime value matters more than cost per lead.
What I did
Planned the social calendar, offers and discounts for new and recurring members, ran gender-specific and intent-based targeting with lookalike and retargeting campaigns, and optimised GMB for local search ranking.
Channels
GMB · Meta · Instagram
Results
150–200+ targeted leads/month, 20–25 new registrations/month · Strong MoM growth in social media following and GMB local search ranking
Period
2022 – 2024 — Digital Marketing Manager
Palash Bitan
Purulia, India · www.palashbitan.com/
Business
Resort property. Seasonal, destination-led leisure purchase.
What I did
Ran a focused two-step funnel on Meta and Instagram: generic reels ads showcasing the property and amenities, then retargeting viewers who saw 50%+ of the reel or engaged, with offers and packages.
Channels
Meta · Instagram
Results
55–70 bookings/month · 10–15 call/WhatsApp enquiries/day · 150–200+ targeted leads/month
Period
2024 — Digital Marketing Manager
Drugzone
Nanuet, NY, USA · www.drugzone.com/
Business
US pharmacy and healthcare retail. Regulated category — ad policy compliance is a real constraint.
What I did
Technical on-page optimisation, keyword research, content planning with the content team, landing page optimisation, GA4 tracking, Microsoft Clarity, GTM, and off-page link building.
Channels
Google Search · Meta · Instagram
Results
10+ keywords on page 1 of Google within 3 months · 4–5 high-quality B2B distribution leads
Period
2024 — Digital Marketing Manager
Expro Realtors
Kolkata, India · exprorealtors.com/
Business
Residential real estate. High-value, long consideration cycle, human sales close.
What I did
Managed project listings across the website and third-party portals like 99acres and MagicBricks at 90–100% profile completion with gold/diamond paid packages. Strategised creatives, ad copy and funnels per project by ticket price and amenities across Meta, Instagram and Google, with conversion tracking on both website and native lead forms.
Channels
Google · Meta · Instagram
Results
25–40 leads/project/day across 4–5 parallel projects · 4–6 high-ticket bookings/month per project · 10+ direct call/WhatsApp enquiries/month
Period
2022 – 2025 — Digital Marketing Manager
Okay Call Center
Kolkata, India · www.okaycallcentre.com
Business
B2B and B2C call center selling to consumers (DTH, credit cards, fibre) and offering B2B services like business process outsourcing and debt recovery to other businesses.
What I did
Planned creatives, positioning, ad copy and retargeting for both B2B and B2C audiences on Meta and Instagram, taking regular feedback from the calling team to optimise campaigns.
Channels
GMB · Meta · Instagram
Results
100+ B2C leads per day · 3–4 quality B2B leads/month · 8–10 keywords on page 1 for GMB listing
Period
2022 – 2024 — Digital Marketing Manager