GA4 · GTM · Conversion Tracking
Set up conversion tracking that survives contact with real traffic.
- ✓ 7+ years working with GA4 & GTM
- ✓ Fixes broken tracking, not just defaults
- ✓ Clean data you can actually act on
Project details
Most ad accounts I’ve inherited from other freelancers or agencies had tracking that looked fine on the surface and was quietly wrong underneath — duplicate conversions, missing ecommerce events, or a Meta pixel that stopped firing after a site redesign nobody told the pixel about. Setting up conversion tracking that holds up under real traffic means going further than Google’s own setup wizard: custom conversion events in GA4, a Tag Manager container that won’t turn into technical debt six months from now, and a Meta CAPI implementation that actually deduplicates against the browser pixel instead of double-counting. That’s what this service covers, whether you need it built from zero or fixed because the last person got it half right.
What I offer
- — GA4 setup with custom conversion events, not just the auto-generated defaults
- — Google Tag Manager configuration — container structure, triggers and variables built to be maintainable, not a tangle of one-off tags
- — Meta pixel setup with event deduplication against server-side CAPI where relevant
- — LinkedIn Insight Tag and conversion tracking for B2B accounts
- — An audit of what's currently tracking (if anything) before I touch a single tag, so nothing that already works gets broken
What's included
| Service tier | Starter | Standard | Advanced |
|---|---|---|---|
| Tracking goals | 3 | 5 | 8 |
| GA4 setup & tracking | ✓ | ✓ | ✓ |
| Google Tag Manager setup | ✓ | ✓ | ✓ |
| Ecommerce purchase tracking | — | ✓ | ✓ |
| Social platform tracking (Meta/LinkedIn) | — | — | ✓ |
Optional add-ons
- Fast delivery (+1 day)+$10–$25
- Additional tracking goal (+1 day)+$10
- Ecommerce purchase tracking (+1 day)+$20
- Social platform tracking (+1 day)+$20
- Server-side tracking setup (+2 days)+$25
- Meta CAPI setup (+1 day)+$15
Relevant portfolio
Frequently asked questions
What access do you need?
Editor access to Google Tag Manager and Google Analytics, plus whatever ad platform you want connected (Google Ads, Meta Business Manager, or LinkedIn Campaign Manager). I'll walk you through adding me as a user on each.
Do you set up conversion tracking from scratch, or fix an existing setup?
Both. Most projects start with an audit — I check what's already tracking correctly, if anything, before deciding whether to rebuild or patch.
Is ecommerce tracking included?
It's part of the Standard and Advanced tiers. For Shopify, WooCommerce or a custom store, I'll confirm the platform during the requirements stage since the setup differs slightly.
Can this connect to my Google Ads or Meta Ads account?
Yes — that's the point. Tracking that doesn't feed back into your ad platforms for optimization isn't worth much. I'll wire conversions back into Google Ads and Meta Ads so the algorithms can actually learn from them.
Can we talk before I choose a tier?
Yes, message me with what you're currently tracking (or not tracking) and I'll recommend the right tier before you pay for more than you need.
Steps for completing your project
- 1
Send requirements
Tell me your site, platform (Shopify, WordPress, custom, etc.), and what you want tracked — leads, purchases, form fills, calls.
- 2
Delivery & access setup
We confirm the site, platform and tracking goals. You share edit access to GA4 and Tag Manager.
- 3
Audit existing setup
I check what's already tracking correctly, if anything, and flag anything broken or missing before building on top of it.
- 4
Build & QA
Tags, triggers and conversions are built and tested in GTM Preview and GA4 DebugView before anything goes live.
- 5
Review, release, feedback
You review the tracking in your own dashboards, release payment, and I'm available for questions after delivery.