Meta Ads · Facebook & Instagram
How to set up a Facebook ad campaign that gets clicks that turn into customers.
- ✓ Conversion-focused, not just clicks
- ✓ Built-in multi-level retargeting
- ✓ 7+ years B2B and B2C expertise
Project details
Setting up a Facebook ad campaign is genuinely simple — Meta’s own Ads Manager will walk you through boosting a post in under ten minutes. Setting one up that gets clicks who actually become customers is a different problem, and it starts before the campaign does: with the pixel installed correctly, conversion events mapped to what your business actually cares about, and a funnel that assumes most people won’t convert on the first visit. As a freelance Meta ads expert with 7+ years across B2B and B2C accounts, my traffic campaigns are built with retargeting baked in from day one rather than bolted on after the first campaign underperforms — because the people most likely to convert are usually the ones who already looked once.
What I offer
- — Traffic and conversion-optimized campaign setup — built for someone taking action on your site, not just a cheap click
- — Full pixel and conversion tracking installation, so the campaign can actually optimize toward what matters to you
- — Retargeting campaigns to bring back visitors who showed interest but didn't convert the first time
- — Landing page and funnel alignment review, since the best ad in the world can't fix a page that doesn't match the offer
What's included
| Service tier | Starter | Standard | Advanced |
|---|---|---|---|
| Target audience research | ✓ | ✓ | ✓ |
| Ad content creation | ✓ | ✓ | ✓ |
| Automated feed ads (DPA) | — | ✓ | ✓ |
| Campaign optimization | — | ✓ | ✓ |
| Analytical ad report | — | — | ✓ |
Optional add-ons
- Fast delivery+$20–$40
- Custom ad creative+$25
- Ad copywriting (+1 day)+$15
- Retargeting audience setup (+1 day)+$20
Relevant portfolio
Frequently asked questions
What do I need to get started?
Access to your Meta Business Manager, your website URL, and a sense of what a 'conversion' means for your business — a purchase, a form fill, a booking.
Is ad spend included?
No — this covers campaign setup and management. Ad spend is funded directly through your own Meta ads account.
Is pixel/tracking setup included?
Yes, at every tier. Full pixel install and conversion event tracking is part of the base service, not an add-on.
Do you handle retargeting?
Yes — retargeting is built into the Advanced tier and available as an add-on on Starter and Standard.
Can we talk before I choose a tier?
Yes — message me with your website and current traffic numbers if you have them, and I'll suggest which tier actually fits.
Steps for completing your project
- 1
Send requirements
Share your website, product or offer, and target audience if you already have a sense of it.
- 2
Discovery & access setup
We confirm goals, budget, and the website. You add me as an advertiser on your Meta Business Manager.
- 3
Audience & funnel mapping
I research your target audience and map a traffic-to-conversion funnel — cold traffic ads, then retargeting for the people who engage.
- 4
Build, pixel install & QA
Campaign, ad sets and creatives are built, the pixel is installed and tested, and everything is verified before launch.
- 5
Review, release, feedback
You review the live campaign, release payment, and I'm available for the first round of post-launch adjustments.